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or be visible from the outside of any structure in Mashpee except as permitted by <br /> this Article. <br /> A. New signs. A new sign shall not be erected, constructed, altered or <br /> maintained except as herein provided and until after a sign permit has been <br /> issued by the wilding Inspector and the lend, if required, shall have been <br /> filed in accordance with Section 174-5 . <br /> B. Pre-existing suns in existence on September 1, 1985 may continue. All. <br /> other signs must be permitted as required by this chapter. <br /> C. any sign. allowed under this chapter may, in lieu of any specified copy, <br /> only identify the occupancy of such premises or advertise the articles and. <br /> services available within said premises, or contain any otherwise lawful, <br /> noncommercial message. In order to avoid public safety problems related <br /> to misdirection of emergency response services, signage should, if <br /> possible, avoid duplication or avoid like sounding names of properties and <br /> business establishments. <br /> D. Alterations. A sign shall not be enlarged or relocated except in conformity <br /> with the provisions of this chapter for new sign permits or special permit <br /> modifications nor until, a proper permit has been secured. The changing g of <br /> movable parts of an approved sign that is designed for such changes, or <br /> the repainting or reposting of display smatter, shall not be deemed an <br /> alteration, provided that the conditions of the original approval and the <br /> requirements of this.Article are not violated. <br /> Dimensional measurement of s'E. I� gnage. <br /> (1) For freestanding signs, square footage shall be measured at the <br /> outside perimeter of the structure on which the sign is located,. <br /> exclusive of the portion of any supporting posts or similar structure <br /> below the lower edge of the sign face. Signage on the reverse side <br /> of the sign face will not be counted additionally. The top edge of <br /> any such freestanding sign shall be not higher than fifteen (15) Beet <br /> vertical measure above the average level of the ground between the <br /> supports of each sign. <br /> (2) For building signs, square footage shall be measured at the outside <br /> perimeter of the sign board, if separately attached to the building,. <br /> or for signs consisting of separately attached or painted letters or <br /> symbols, as the maximum height of said letters or symbols times <br /> the maximum distance between the left side of the first letter or <br /> symbol and the right side of the last letter or symbol. Signa.ge o <br /> the reverse side of projecting signs will not be counted <br /> additionally. Signs on awnings shall be measured in the same <br /> manner as separately attached or painted letters or symbols, unless, <br /> in the opinion of the special permit granting authority, such awning <br /> 1 <br />