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four (4) square feet in area or three percent ( %) of the area of wall upon which the sign is <br /> located if approved by special peer it by the Board of Appeals. <br /> I. By deleting the first, third and fourth sentences of Section 174-55B, moving the second <br /> sentence with following changes, and adding the new text as follows: Building signs are <br /> allowed up to, 10% percent of the aggregate square footage of the front wall area. The <br /> square footage allowed includes a single-sign, a series of signs representing individual <br /> businesses or any combination thereto. Such signs can be placed on any wall, but in no <br /> case shall the total of all building signs exceed 10% of the front wall square footage, nor <br /> shall any wall have signage exceeding 10%. These signs can be any of the following: wall, <br /> window (per requirements in subsection E), projecting, and awning. No such sign shall <br /> exceed the outline of the face of the building or roof line from which it is viewed. <br /> Explanation: To provide clarity to businesses and developers and for more enforceable <br /> regulations for the Building Inspector as to what signage a building is allowed. As currently <br /> allowed, only one entrance sign is allowed per business. These changes will, provide those <br /> businesses with two entrances the legal means to have one sign per entrance, and reduce <br /> requests for variances of this section. <br /> K. Section 174-55C currently reads: In an industrial district, one (1) freestanding sign is <br /> permitted on each lot, provided that it does not stand (40) square feet in signboard area, does not <br /> exceed five (5) feet in height and is located closer than fifty ( o) to a lot line. In commercial <br /> districts,, one (1) freestanding sign per road access point is permitted. Such signs may not <br /> exceed forty (40) square feet in signboard area and may not be closer than twelve (12) feet to <br /> any lot line. The top edge of any such freestanding shall be not higher than twenty-five ( 5) <br /> feet vertical measure above the average level of the ground between the supports of each sign. <br /> I. By revising the first two sentences of Section 174-55C to read as follows: <br /> In an industrial district, one (1) freestanding sign is permitted on each lot, provided that it <br /> does not stand (40) square feet in signboard area, does not exceed fifteen (15) feet in height <br /> and is not located closer than five (5) feet to any lot line or block a line of sight for <br /> pedestrian and traffic safety if so determined by the D.P.W. Director. <br /> Explanation: The change of five to fifteen feet in height is to provide for the same signage <br /> requirements as in commercial zones (as changed below). The change in the location of such <br /> signs is same reason discussed for freestanding church and institution signs: to avoid <br /> unnecessary clear cut just to place a sign and also make signage easier to read. <br /> 11. By revising the fourth and fifth sentences, of Section 174-55C to read as follows: <br /> Such signs may not exceed forty (40) square feet in signboard area and may not be closer <br /> than five (5) feet to any lot line or block a line of sight for pedestrian and traffic safety if so <br /> determined by the D.P.W. Director. The top edge of any such freestanding shall be not <br /> higher than fifteen (15) feet vertical measure above the average level of the ground <br /> between the supports of each sign. <br /> Explanation: The first change is being made for reasons previously discussed. The lowering of <br /> signs, from 25 to 15 feet is suggested because otherwise freestanding signs in commercial, zones, <br /> would be at height that approaches that of the building height in C zones. <br /> 23 <br />