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...Continued from Page 3 <br /> What we're seeing now is a rise in acceptance And of course, providers are competing <br /> of imagery content programs by states. I'm aggressively to deliver higher and higher <br /> aware of at least ten states that have made the resolutions and faster refresh cycles. We're <br /> switch. And it's not hard to understand why: also seeing higher levels of spatial accuracy <br /> the cost savings over a custom collection or inclusion of the infrared band, to cite two <br /> contract are dramatic. The trade-off to achieve <br /> those savings is that the imagery company examples. And of course they're competing <br /> retains ownership of the data and grants aggressively to deliver higher and higher <br /> usage rights under the terms of a license. resolutions and faster refresh cycles <br /> In a content program, ownership of the With all of these improvements, the rationale <br /> imagery is retained by the imagery company. to justify a custom collection is shrinking, and <br /> After selling the imagery to a major first- we believe it will eventually lead to a "tipping <br /> instance buyer (Internet company, insurance point" where it's no longer viable to pay for <br /> consortium, federal agency), they are able to custom collection imagery for the typical use <br /> sell the same imagery to other buyers at cases. <br /> pricing well below the cost to produce the <br /> imagery. This new market dynamic is quickly Instead, we believe that custom collection <br /> shrinking the rationale for government will still be with us, but will increasingly <br /> agencies to contract for custom imagery become a specialty for addressing <br /> collections, as market demand has resulted in requirements that can't be met with content <br /> readily-available orthoimagery at substantially programs. <br /> lower cost. <br /> Competition is valuable to you not only in �� <br /> aggressive pricing, but the companies are also <br /> seeking to distinguish themselves with better <br /> licensing terms, better quality imagery. What we're seeing now is a <br /> rise in acceptance of <br /> = imagery content programs <br /> by states. I'm aware of at <br /> o least ten states that have <br /> o made the switch-- And it's <br /> 0 <br /> not hard to understand <br /> 1 <br /> why; the cost savings over <br /> a custom collection <br /> contract are dramatic. <br /> To read more, view our blog entry atAppGeo.com <br />