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Karen Hart was hired to produce a two-color brochure. She and <br /> Wayne are working in Payeraaker, and they are ready to scan <br /> pictures. Wayne is waiting for information from Willowbend. <br /> Jack H. stated four things need to be done in terms of marketing: <br /> ( 1 ) Market the brochure <br /> ( 2 ) Do a CEO mailing <br /> ( 3 ) Do Internet advertising links (banner ad) on the Web site , <br /> ( 4 ) Create print advertising with a "tag line" ( i .e. "Discover <br /> Mashpee" ) and include the Web address. <br /> Jack H. estimated the cost $600 -- $800 to establish links for <br /> one year. We could track "hits" or visits to our site. <br /> He also recommended purchasing ad space in the Cape Cod TirLies <br /> and the Chamber Directory. Wayne D. suggested the Wall Street <br /> Journal and the Boston Globe . <br /> Jack H. motioned to allot $1 , 000 for the internet ad campaign. <br /> He will come back with some figures for the internet and a <br /> reserve for print advertising. EDC spent $1 , 200 , last year for <br /> ads in Cape Cod Life and the Cape Cod Times; <br /> Sharon K. suggested looking at other proposals from EDC' s sub <br /> committees before voting on this one. <br /> Wayne D. asked Jack to report back at the next meeting on <br /> specific links and prices for EDC to consider. <br /> Jack H. suggested asking 'participating businesses and the Chamber <br /> to help fund the ad caiLrpaiyn which would attract both tourists <br /> and businesses. <br /> Sharon K. will follow up on the third ad which EDC committed <br /> to with Cape _Cod Life. <br /> OLD BUSINESS <br /> i <br /> Wayne D. stated that he cannot represent EDC on the Mashpee <br /> Watershed Committee since department heads are excluded. <br /> Peter M. suggested drafting someone to represent EDC at these <br /> rLieetiny s . <br /> Peter M. gave an update on the Industrial Park properties. <br /> He has applied for a permit on Lot 2 and one on the back lot <br /> for a communications tower. The incubator space is for lease. <br /> Peter M. looked into ISDN capability with Tom Sullivan, the <br /> realtor. He has not had any more feedback from Ocean Research <br /> who is considering -moving their business out of Falmouth. <br /> -2- <br />