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Outreach <br /> 14. Develop a focused outreach program to educate seasonal homeowners on the need to reduce <br /> fertilizer applications. <br /> Pros: As seasonal homeowners comprise a significant percentage of overall homes in the <br /> watershed, and many are located adjacent to the embayment or its tributary waters, it is <br /> important for them to recognize the importance of this issue. It will also help them realize <br /> the need to select a landscape contractor who is well versed in appropriate lawn care <br /> practices and who may be certified as discussed in item#7 above. <br /> Cons: There is a need to identify who would be involved in managing the outreach program. <br /> Ability to Measure Load Reduction: A specific load reduction will be difficult to quantify. <br /> However,this approach, combined with other non-regulatory and outreach efforts could be <br /> used to justify credit for a percentage reduction in the overall loading to Pleasant Bay from <br /> fertilizers. <br /> Effectiveness: Low to Moderate <br /> 15.Promote tours of model properties complying with Lawn Service practices to highlight how a <br /> healthy attractive landscape can be achieved while lowering or eliminating fertilizer <br /> applications. <br /> Pros: Many homeowners are reluctant to believe that they can maintain a healthy and <br /> attractive landscape by applying alternative lawn care approaches. Having an opportunity to <br /> hear success stories can promote others to change their practices. <br /> Cons: None identified. <br /> Ability to Measure Load Reduction: A specific load reduction will be difficult to quantify. <br /> However,this approach, combined with other non-regulatory and outreach efforts could be <br /> used to justify credit for a percentage reduction in the overall loading to Pleasant Bay from <br /> fertilizers. <br /> Effectiveness: Low <br /> 16. Consider an outreach and education program within the local schools. Children bring <br /> information and outreach materials home to their parents. If feasible within the curriculum, <br /> this can be an effective technique to change behavior. <br /> Pros: School curricula have proven effective in changing homeowner behavior, such as with <br /> recycling.._ <br /> Pleasant Bay Fertilizer Management Plan C-7 Horsley Witten Group, Inc. <br /> Final Report December 2010 <br />