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UEPAACTION <br /> New Guidance on Watershed Outreach Campaigns Available from EPA <br /> The Environmental Protection ten to the needs oftieir audience rather conducting an environmental outreach and Poultry Products industry,The red <br /> agency has released new guidance to than just blindly handing out fact sheets campaign and includes four in-depth illation applies to about-170 facilities <br /> provide the tools needed to develop and or reports that sit on shelves and collect case studies that showcase successful that generate wastewater from meat and <br /> implement an effective outreach cant- dust.It shows the important roles that local outreach programs from across the poultry slaughtering, further process- <br /> paign as part of a state or local water audience research and program evalua- country- <br /> mg, or rendering operations and dls- <br /> don play in changng perso inal behavior. In addition to the outreach guide charge directly to waters of the US.quality improvement effort. <br /> This guide,Getting In Step:A Guide The step-by-step approach to social and video, EPA recently published a 'Alien the rule is implemented <br /> through NPDES permits,the discharge <br /> for Conducting Watershed Outreach. marketing and.outreach planning and new guide in the Getting in Step series <br /> Campaigns,is an update of the 1998. implementation in this guide will help on stakeholder involvement. of total nitrogen should be reduced by <br /> users determine the most effective vehi- The document, Getting In Step: A almost 27 million-pounds per year. <br /> publication Getting In Step:A Guide to <br /> Effective Outreach in Your Watershed. users <br /> to reach their target audience and Guide for ConductingWateshedOutreach Discharge of conventional, pollutants <br /> This updated version includes more motivate behavior change. Campaigns,and other guides to w-lable e t such as biochemical soli oxygen demand, <br /> specific information on how to work As a companion to the guide,EPA development program, is available at total suspended solids,ail and grease <br /> with the mass media to conduct an out- and the Utah Department of http://v�v.epa.gov/owow/water- will be reduced by about 4 million <br /> reach campaign. It also provides new Agriculture and Food have jointly shed/outreach/documents/gemstep.pdf. pounds per year. <br /> information on hove to incorporate developed a how-to video called <br /> It will cost the industry about$58 <br /> social marketing techniques into a earn- Getting In Step: A Video Guide for Meat,Poultry Products mullion per year to comply pith this <br /> paign to generate sustainable behavior Conducting Watershed Outreach Final Rule Signed rule.A Fact Sheet on the new rules is <br /> changes that will.protect water quality. Campaigns.This 35-minute video pro- EPA has released its final rule estab- available at: http://epa.gov/guide/ <br /> The guide will teach users hovv to lis- vides background on the six.steps for lisbing!wastewater controls for the Meat mpp/final-fs.htm <br />