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M E LI N A BAKER <br /> Strategic General Sales Manager with over 13 years' experience leading a team, launching a digital <br /> division, and developing and executing profitable multi platform marketing campaigns with local <br /> business owners. , <br /> Relationship Building and Project Management are my specialty. Passionate about marketing and <br /> the local business community. <br /> PROFESSIONAL BACKGROUND <br /> ................ .. ...............1-11-1111-1-1111-1.......... ...... ...... .......... <br /> October 2017—present Cape Cod Broadcasting Media Hyannis <br /> General Sales Manager <br /> w Responsible for leading, motivating, and educating a team of Marketing Consultants to <br /> exceed budget <br /> w Recruit and train all Sales team members <br /> a Assist team with targeting,, negotiating, and closing new business in both digital and <br /> radio revenue streams <br /> July 2014—September 2017 Cape Cod Broadcasting Media Hyannis <br /> Digital& Local Sales Manager <br /> • Assist team with targeting, negotiating, and closing new business in both digital and <br /> radio revenue streams, <br /> • Assist MC's in growing revenue from existing accounts by integrating new digital <br /> products and services as part of their overall marketing campaign <br /> • Create new reports and benchmarking to plot success of new product offerings <br /> • Manage and grow a book of business worth $500,000 annually <br /> July 2013--July 2014 Cape Cod Broadcasting Media Hyannis <br /> Sales Operations Manager <br /> .1 <br /> w Oversee all sales department systems and workflows to achieve efficiency and increase <br /> sales <br /> w Assist in training new sales staff on all aspects of media sales <br /> w Network in the community, representing CCB Media and create relationships <br /> w Work cross functionally with sales, programming and creative services to build <br /> proactive packaging and collateral for all major initiatives <br /> m Identify and build out positioning for new sales opportunities inclusive of content, <br /> platform and technology,driven concepts <br /> July 2006—June 2013 Cape Cod Broadcasting Media Hyannis <br /> Senior Marketing Consultant <br /> Manage and expand existing relationships with local businesses and advertising <br /> agencies <br />